Campaign Briefs

Review all three briefs and select the one to move forward with.

Brief 01

Always There

"She was always there. Every morning, every milestone, every hard day. This Mother's Day I wanted to give her something she'll wear every day — so she always knows I'm thinking of her."

Deliverable

1× In-Feed Instagram Video

Hashtag

#AlwaysThereMovado

Brief 02

Style Her Story

"My mom has always had style. She just never bought anything for herself. This Mother's Day I finally got her the piece she deserved — and watching her put it on for the first time was everything."

Deliverable

1× In-Feed Instagram Video

Hashtag

#StyleHerStoryMovado

Brief 03

The Gift of Time

"Moms give their time to everyone. This Mother's Day, I gave myself the one thing I never have enough of — time. On my wrist."

Deliverable

1× In-Feed Instagram Video

Hashtag

#GiftOfTimeMovado

Opt-In Review

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